Author Archives: Willy Mutenza

Why ethnic marketing should be part of your 2018 marketing plan?

With a New Year upon us, it’s good time to reflect and review your marketing activities. What’s more, if your brand hasn’t tried ethnic marketing yet – it couldn’t be a better time to do it now. Only 1 in 5 brands in the UK target ethnic minorities, whilst they have a spending power of £300 billion. Whether you’re a retailer, distributor or a brand, ethnic marketing is very effective and sets you apart. At GottaBe!, an award winning Read More...

Who are the 36 BAME people among the UK’s 1,000 most powerful?

Published at th guardian by Poppy Noor Only a tiny handful of top leaders from the worlds of politics, media, finance and more are minority ethnic. This is who they are Sharon White, Edward Enninful and Sadiq Khan. Photograph: Guardian Design Team An analysis conducted by the Guardian and Operation Black Vote has established that of the 1,049 most powerful people in Britain, just 36 are from ethnic minorities – and only seven of those are women. Who are they? Sajid Javid Photograph: Will Read More...

Africa’s aviation industry by numbers – the latest trends and data

By Monique Vanek – Hassan El-Houry, Group CEO, NAS Africa is a single continent, comprising of 54 separate countries. Trade with the rest of the world can often be difficult and complex. Thirteen of the countries are landlocked, making air travel the best mode of transportation – especially considering the poor land infrastructure and terrain. High population with low international movement Africa is going through an economic boom and tourism in Africa grew by nine percent in 2017, the highest increase of any Read More...

About Willy Mutenza, founder, The Promota Africa

Willy Mutenza is a Ugandan-born, successful entrepreneur, philanthropist and community activist who turned his hobbies into a successful business. Moving from Sweden in the early ‘90s, Willy has lived and worked in London for the last 27 years. He graduated from the University of West London in 2000 with a BA in Digital Arts and Multimedia Computing. After graduating, he put to use the skills he learnt in digital art computing and established Avidfx, a print and design agency, Read More...

Market Summary – Ethnic & Diversity Marketing

Census predictions are forecasting that the ethnic minority group population in the UK is closer to 15% of the total UK population, up from 8% in 2001. Mainstream  brands have historically not focused on specific ethnic audiences in the UK. This has partly been driven by the relative size and split of the audience and also that data was not readily available for brands and their agencies to analyse to help determine whether targeting specific audiences would deliver the Read More...
Regional Vice President of Western Union-Africa, Aida Diarra

Western Union at 20, lauds resilience of Nigerians

With a record of remittances from Nigerians in Diaspora, Western Union has lauded assessed resilience and spirit of hard work, which it noted, cut across economic spheres globally. The Regional Vice President of Western Union-Africa, Aida Diarra, while speaking at its 20th anniversary in the country, said Nigeria has become one of the most connected countries in the world when it comes to receiving and sending money. According to him, the Nigerian spirit of hard work and resilience can be found Read More...

WorldRemit to kickstart uptake of digital money transfers to Cameroon

DOUALA, Cameroon – Leading remittance service WorldRemit is set to accelerate adoption of digital money transfers to Cameroon, after completing a series of strategic deals with local partners. WorldRemit’s new partnerships with MTN Mobile Money, Express Union and Banque Atlantique ensure that people in Cameroon can choose to receive remittances in a way that suits them – turbocharging Mobile Money transfers and adding nearly 700 cash pick-up locations throughout the country. With the WorldRemit app or website, people all over the globe can now send money instantly Read More...

UK ‘neo bank’ Pockit hits 100,000 users

Pockit, the U.K.’s leading next-generation ‘bank’, today announces that it is now meeting the everyday banking needs of 100,000 customers, nearly twice as many as its three fin-tech peers – Monzo, Atom and Tandem – combined. Primarily focussed on the estimated 4 million ‘financially excluded’ Britons (i), who rely on cash in the absence of bank accounts, Pockit also unveiled a range of product refinements, including account numbers and Sort Codes, meaning that its accounts now have all the attributes Read More...

London’s Diverse Outdoor Markets

London is Europe’s (and probably the world’s) most diverse city. Around 300 languages are spoken by its immigrants, which amount to a staggering 2.5 million inhabitants, or 30% of London’s population. The most accessible places to take in this ethnic diversity is in London’s markets. London has about 350 markets, and many of the most colourful are found in the city’s enclaves of immigrants. The primary attraction of these markets is that they sell cheap and exotic foods, as Read More...

Boards of UK’s leading public companies lack ethnic diversity, says review

Written by Catharine Paddock A review of the United Kingdom’s leading public companies finds their boards lack ethnic diversity and recommends some challenging goals for change. Focusing on the FTSE 100 companies, The Parker Review report – “Beyond One by ’21” – says only 8 percent of their 1,087 total director posts are held by people of colour. This compares with 14 percent of the UK population. The Review, led by Sir John Parker, chair Read More...