Category Archives: Ethnic Market

Market Summary – Ethnic & Diversity Marketing

Census predictions are forecasting that the ethnic minority group population in the UK is closer to 15% of the total UK population, up from 8% in 2001. Mainstream  brands have historically not focused on specific ethnic audiences in the UK. This has partly been driven by the relative size and split of the audience and also that data was not readily available for brands and their agencies to analyse to help determine whether targeting specific audiences would deliver the Read More...

Real meaning of multicultural marketing

by Think Ethnic The multicultural population has nearly tripled in size since 1990 and has been the largest growing marketing segment. It represents more than 21% of the nation’s growth in both population and consumer spending and will continue to increase over time. With this momentum, marketers are starting to realize the value of these high-growth consumers. They’re using geo-location and purchasing data, among other sources, to find out who their consumers are and what they buy. Some marketers are Read More...

Black consumers are worth £300 billion

In the UK, the black and minority ethnic population has more than doubled in the last 30 years and is expected to double again by 2045. But a majority of them feel that mainstream advertising has no relevance to them. We are here to change this opinion because ethnic minorities and their complex pasts are here to stay and marketers must be cognisant of the spending power these groups wield. So working with us means this diverse audience that Read More...