Category Archives: News

Why ethnic marketing should be part of your 2018 marketing plan?

With a New Year upon us, it’s good time to reflect and review your marketing activities. What’s more, if your brand hasn’t tried ethnic marketing yet – it couldn’t be a better time to do it now. Only 1 in 5 brands in the UK target ethnic minorities, whilst they have a spending power of £300 billion. Whether you’re a retailer, distributor or a brand, ethnic marketing is very effective and sets you apart. At GottaBe!, an award winning Read More...

Africa’s aviation industry by numbers – the latest trends and data

By Monique Vanek – Hassan El-Houry, Group CEO, NAS Africa is a single continent, comprising of 54 separate countries. Trade with the rest of the world can often be difficult and complex. Thirteen of the countries are landlocked, making air travel the best mode of transportation – especially considering the poor land infrastructure and terrain. High population with low international movement Africa is going through an economic boom and tourism in Africa grew by nine percent in 2017, the highest increase of any Read More...
Regional Vice President of Western Union-Africa, Aida Diarra

Western Union at 20, lauds resilience of Nigerians

With a record of remittances from Nigerians in Diaspora, Western Union has lauded assessed resilience and spirit of hard work, which it noted, cut across economic spheres globally. The Regional Vice President of Western Union-Africa, Aida Diarra, while speaking at its 20th anniversary in the country, said Nigeria has become one of the most connected countries in the world when it comes to receiving and sending money. According to him, the Nigerian spirit of hard work and resilience can be found Read More...

WorldRemit to kickstart uptake of digital money transfers to Cameroon

DOUALA, Cameroon – Leading remittance service WorldRemit is set to accelerate adoption of digital money transfers to Cameroon, after completing a series of strategic deals with local partners. WorldRemit’s new partnerships with MTN Mobile Money, Express Union and Banque Atlantique ensure that people in Cameroon can choose to receive remittances in a way that suits them – turbocharging Mobile Money transfers and adding nearly 700 cash pick-up locations throughout the country. With the WorldRemit app or website, people all over the globe can now send money instantly Read More...

UK ‘neo bank’ Pockit hits 100,000 users

Pockit, the U.K.’s leading next-generation ‘bank’, today announces that it is now meeting the everyday banking needs of 100,000 customers, nearly twice as many as its three fin-tech peers – Monzo, Atom and Tandem – combined. Primarily focussed on the estimated 4 million ‘financially excluded’ Britons (i), who rely on cash in the absence of bank accounts, Pockit also unveiled a range of product refinements, including account numbers and Sort Codes, meaning that its accounts now have all the attributes Read More...

London’s Diverse Outdoor Markets

London is Europe’s (and probably the world’s) most diverse city. Around 300 languages are spoken by its immigrants, which amount to a staggering 2.5 million inhabitants, or 30% of London’s population. The most accessible places to take in this ethnic diversity is in London’s markets. London has about 350 markets, and many of the most colourful are found in the city’s enclaves of immigrants. The primary attraction of these markets is that they sell cheap and exotic foods, as Read More...

Boards of UK’s leading public companies lack ethnic diversity, says review

Written by Catharine Paddock A review of the United Kingdom’s leading public companies finds their boards lack ethnic diversity and recommends some challenging goals for change. Focusing on the FTSE 100 companies, The Parker Review report – “Beyond One by ’21” – says only 8 percent of their 1,087 total director posts are held by people of colour. This compares with 14 percent of the UK population. The Review, led by Sir John Parker, chair Read More...

Black consumers are worth £300 billion

In the UK, the black and minority ethnic population has more than doubled in the last 30 years and is expected to double again by 2045. But a majority of them feel that mainstream advertising has no relevance to them. We are here to change this opinion because ethnic minorities and their complex pasts are here to stay and marketers must be cognisant of the spending power these groups wield. So working with us means this diverse audience that Read More...