The Lebara Group is a telecommunications company, providing Pay As You Go mobile SIM cards for international phone calls out of 10 countries including the UK, Germany and Australia
Provide staffing to carry out a community utreach programme throughout the Summer, promoting Lebara Mobile to African community and fan of African football during the Orange Africa Cup of nations.
A multi-faceted approach was devised by engaging the targeted market in their own communities demploying community leaders, brand ambassadors and Promota community experts.
- Lebara proided staff who were Selling SIM cards.
- Handing out promotional materials such as leaflets and flyers and giving out freebies.
- Providing staffing seven days a week throughout the Summer.
In just over a month, we reached out to more than 20,000 Africans through community events.