MoneyGram Money Transfer

ABOUT MONEGRAM

MoneyGram International Inc. is a money transfer company based in the United States with headquarters in Dallas, Texas. It has an operations center in St. Louis Park, Minnesota and regional and local offices around the world.

CHALLENGE

MoneyGram the second market leader in money transfer. MoneyGram was meeting tough competition from its competitors and they wanted to position themselves as the first choice within the East African market in the UK.  They needed to change this situation and so they came to us.

IDEA

First, we studied the target demographic to identify the root of the problem. The results concluded that MoneyGram had less outlets and agents than their counterparts. Despite their partnerships with Tesco and Post office, the targeted market were not aware. We came up with various strategies that included customizing appealing marketing materials, sponsors various strategic activities, video promos, appoint brand ambassadors and do a national road show.

We initiated co-marketing programmes with companies like Brussels Airlines.

RESULT

For 2 years in a row we have successfully delivered and achieved our growth and brand awareness targets.