MTN Kampala Marathon

ABOUT WORLDREMIT

WorldRemit is an online service that lets people send money to friends and family living abroad, using a computer, smartphone or tablet.

CHALLENGE

Despite being less convenient for the sender and generally worse value for money, many migrants prefer to use Offline money transfer instead of Online to send money home. Worldremit wanted to change that by raising awareness of its service benefits with receivers so to encourage their sender to use WorldRemit to send them money.

  • Engage and promote WorldRemit brand awareness at the MTN Kampala marathon where over 100,000 runners participate at the annual marathon.

WHAT WE ACHEIVED

  • PERMANENT VISIBILITY. Branding partners and deploying billboards at various strategic locations in Kampala building a permanent brand visibility in partners outlets.
  • PARTNER CO-PROMOTIONS. Co-branded promotions with WorldRemit partners targeting consumers in various promos.
  • BRAND AWARENESS – Creating brand awareness within the receiving audiences

RESULT

  • We successfully reached and engaged over 1000 guests through our engagement activities.
  • Distributed over 5000 merchandise