WorldRemit is an online service that lets people send money to friends and family living abroad, using a computer, smartphone or tablet.
It is a convenient, low-cost alternative to traditional money transfer companies that use high street agents and charge high fees.
Money can be received as a bank deposit, cash pick-up, Mobile Money, or mobile airtime top-up.
WorldRemit’s service is available to senders in 50 countries. WorldRemit offers transfers to more than 140+ destinations across Europe, Asia, Africa, Australia and the Americas.
About 1.6 million people in Britain identify themselvesas Muslim, and that figure is growing as the balance ofthe population changes through natural increase andfurther immigration from traditionally Muslim countries.
Our brief was to reach out to the muslim community to start offline campaign.
- Our task was to find effective ways to raise their awareness about the trustworthy money transfer service among the target audience
- Educate the audience about the benefits of sending the money online, rather the offline via agents
- Engaged the uslim community in Oxford, Edgware and Westfield.