Engaging Kenyans in Europe

ABOUT WORLDREMIT

WorldRemit is an online service that lets people send money to friends and family living abroad, using a computer, smartphone or tablet.

It is a convenient, low-cost alternative to traditional money transfer companies that use high street agents and charge high fees.
Money can be received as a bank deposit, cash pick-up, Mobile Money, or mobile airtime top-up.
WorldRemit’s service is available to senders in 50 countries. WorldRemit offers transfers to more than 140+ destinations across Europe, Asia, Africa, Australia and the Americas.

A better way to send money

Your money’s in safe hands with WorldRemit

A better way to send money
Faster, simpler, safer – send to those you love today.

Send Money Now!

CHALLENGE

The 2001 UK Census recorded 129,633 Kenyan-born British residents. The equivalent figure in 2009 has been estimated at 203,000 by the Office for National Statistics.

WorldRemit wanted to start offline campaign to target Kenyan communities in the UK and Nordic.

  • Our task was to find effective ways to raise their awareness about the trustworthy money transfer service among the target audience
  • Educate the audience about the benefits of sending the money online, rather the offline via agents

RESULT

  • Engaged the targted ethnic communities in various environment eg: churches, events…
  • Radio jiggles on various ethnic radios
  • Adverts in various media
  • Conducted surveys
  • Street campaigns – Distributing promotion materials to on streets of London, Birmingham etc