PRESITO

Uganda Presidential Initiative for Sustainable Tourism

CHALLENGE

The President realised that Uganda being endowed with unique and rich ecological and cultural resources is a hidden treasure which is still not discovered by the rest of the world. Uganda is one of the biodiversity rich countries with 18,783 species of flora and fauna. We were approached to organise and initiate the initiative in the UK.

IDEA

  • Met Principal Private Secretary, Hon. Grace Akello
  • Research and produce a report
  • Organised an exhibition
  • Strategy planning

RESULT

The H.E. President Museveni launched PRESTO in London and presided over a tourism exhibition at Central Hall Westminster. The hall was filled with many tour operators, potential investors, businessmen, press, Ugandans and other Africans from the Diaspora. The exhibition portrayed the beauty of Uganda through postures and pictures of wildlife, flora and fauna as well as the cultural tradition such as a large banner reading “Irresistible Uganda” depicting a gorgeous Karamajong girl. This was complimented by the display of many handy- and art crafts which the public was eager to buy. Ugandan coffee and tea was being served to add to not only the feasting of the eyes but also to give the public a taste of the “Pearl of Africa”.