The Western Union Company is an American financial services and communications company. Western Union has several divisions, with products such as person-to-person money transfer, money orders, business payments and commercial services. They offered standard “Cablegrams”, as well as more cheerful products such as Candygrams, Dollygrams, and Melodygrams.
The initial campaign was to drive instant sales, through on-street promotional teams. As the campaign grew, the objectives included raising awareness of the brand in targeted areas.
The Promota provided daily promotional teams in targeted areas around major public points eg. underground, busy street and community social outlets. The teams were fully branded!
What Western Union Say about our street campaigns: “All the brand Ambassadors were amazing”