WR: Uganda Outdoor and Partners Branding

ABOUT WORLDREMIT

WorldRemit is an online money transfer service that provides international remittance services to expatriates and migrant workers. The company was founded in 2010 by Ismail Ahmed, Catherine Wines and Richard Igoe and is backed by venture capital companies Accel Partners and Technology Crossover Ventures.

CHALLENGE

WorldRemit wanted to have a permanent visibility at its partners outlets in Uganda. The brand program consisted of more than 10 WorldRemit partners in Uganda.

  • Our task was to brand over 60 outlets in Kampala
  • Work with partners for a co-marketing experiential engagement campaign
  • Educate the audience about the benefits of receiving
  • Promoting various WorldRemit products

WHAT WE ACHEIVED

  • PERMANENT VISIBILITY. Branding partners and deploying billboards at various strategic locations in Kampala building a permanent brand visibility in partners outlets.
  • PARTNER CO-PROMOTIONS. Co-branded promotions with WorldRemit partners targeting consumers in various promos.
  • BRAND AWARENESS – Creating brand awareness within the receiving audiences

RESULT

  • The branding proved a huge success – the enhanced branding increased footfall and provided a significant Return on Investment. It has since been introduced to other countries, including Kenya, Tanzanina, Zimbabwe, Ghana, Phillipines, Nigeria and many others.
  • We were able to quickly and seamlessly brand the growing WR network by using our local knowledge and resources, backed by the collective knowledge our local branding experts.
  • 12 months sustainable promotion focusing on brand awareness, field promotion, radio, print and TV advertising in Kampala and major towns.
  • Branded over 100 partners locations.