Every brand has a story waiting to be told and UK has scores of audiences willing to listen. But the significance of a story differs among ethnic communities — what may be newsworthy to one audience is completely irrelevant to another. Effective communication in the ethnic European market requires diligent tailoring to a specific community’s lifestyle, preferences and emotions. More than just a translation, communication must be transcreated to successfully appeal to individual groups.
With market research as the backbone to all campaigns, our multilingual PR team ensures your communication reaches key stakeholders across multicultural UK. Each audience is strategically reached through traditional communications channels such as press releases, fact sheets, backgrounders and speeches or in a combination with new media platforms like social media news releases, video news releases and podcasts. The Promota has established relationships with widely dispersed ethnic groups, organizations and media outlets, telling your story in way that truly matters to them.