Translation & Localization
Though English is a second language for many ethnic groups, the preferred means of communication within these communities is often in their native language. About 80 percent of Africans age 9 and over understand a language other than English at home and about 40 percent speak English less than “very well.” Among specific groups, 93 percent of Nigerians, 85 percent of Ghanains and 60 percent of Ugandans and Africans speak other than English at home. It is thus imperative for ethnic marketers to create online and offline advertising products that appeal to this segment in their own language and communicate in ways most comfortable to them.
We provide online and print content translation, transcreation and localization in over 30 different languages including Swahili, Akan, Twi, Fante, Yoruba, Hausa, Igbo, Luganda, Shona, Ndebele, Kinyarwanda, Lingala and various African languages. We use only native and certified translators for each language to ensure accuracy and cultural sensitivity. Our services include copywriting, translation, proofreading, editing, typesetting, layout and designing.